Worth It

I’m not a huge fan of blogging or reading lots of others’ blogs. They just tend to fill in the inbox, and I never get back to reading them. However, one blogger I do subscribe to and look forward to reading daily is Seth Godin. Mr. Godin doesn’t really follow blogging rules with certain lengths (actually, it seems he doesn’t follow rules on lots of things). Some of his posts wouldn’t even be considered a paragraph in length. Yet, I seem to finish reading his ideas with great interest.

At the end of October, he had a blog post titled “All or Nothing” (https://seths.blog/2019/10/all-or-nothing/). In the post, Mr. Godin claims that sometimes the right tool for the project is going to be expensive. “If you use a cheap tool, you might end up with nothing. Use the right tool, and you get the desired result.”

The Highlands Ability Battery is my anchor offering. I consider it the anchor because it’s really a tool designed to help people figure out who they are. And, as my business is called Find Your W.A.Y. (Who Are You), the Highlands Ability Battery fits right in. So many assessments can be taken online for free. A self-help book can be purchased for around $10. Those may be helpful, and I’ve read plenty of those books and taken plenty of those assessments. However, I always seem to come back to both my Johnson O’Connor results as well as the Highlands reports. Why? They’re consistent.

While both are expensive compared to books and free online tests, they are reliable and objective. Neither are influenced by the whims of my emotion or as The Highlands Company website states, “…it measures your abilities based on performance rather than perception.” Plus, the Highlands Ability Battery includes a personalized, in-depth debrief of your results one-on-one.

Sure, a wrench can be used to hit a nail. Or, you can use a small hammer to pound in a spike. But, are they the right tool for the job? If you’re looking for a tool that will help you identify next steps on your life journey, the Highlands Ability Battery is the right tool. And, it’s worth it